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Notes from the studio

Thinking on storytelling, video strategy and making ads with AI. New posts land here regularly.

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Featured 1 Oct 2026 · 1 min read

Why the first three seconds of an ad are really a story question

A look at how a strong hook is a question the viewer needs answered.

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Strategy24 Sept 2026 · 1 min read
What a video strategy actually includes, and what it leaves out
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Ordering15 Sept 2026 · 1 min read
The 15-second brief: what to send us before we start